Town of Midland Bidsandtenders #RFP #TOU 2026-057

Tourism destination brand strategy for the Town of Midland

The Town of Midland is seeking a consultant to create a tourism destination brand strategy that will guide future visitor marketing. - Government buyer: Town of Midland. - Requested service: Develop a distinct, compelling, and authentic tourism identity and brand strategy that reflects Midland’s character and strengthens its position as a visitor destination. - Intended use: The strategy will inform future tourism marketing, including a new website, destination campaigns, visitor communications, and wayfinding and visitor-information signage. - Key outcome: Support long-term tourism growth and economic development. - OEMs, vendors, products, quantities, and part numbers: None specified.

Description

The Town of Midland is seeking proposals from qualified consultants to develop a distinct, compelling, and authentic tourism destination brand strategy. The strategy will support future tourism marketing initiatives, including a new Midland Tourism website, destination marketing campaigns, visitor communications, and wayfinding and visitor information signage. The project aims to communicate Midland’s unique character, strengthen its positioning as a visitor destination, and support long-term tourism growth and economic development.

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