# Town of Midland Bidsandtenders #RFP #TOU 2026-057

Tourism destination brand strategy for the Town of Midland

**Posted:** November 07, 2026
**Respond By:** November 26, 2026
**Identifier:** RFP #TOU 2026-057
**NAICS:** 541613, 541430

The Town of Midland is seeking a consultant to create a tourism destination brand strategy that will guide future visitor marketing.
- **Government buyer:** Town of Midland.
- **Requested service:** Develop a distinct, compelling, and authentic tourism identity and brand strategy that reflects Midland’s character and strengthens its position as a visitor destination.
- **Intended use:** The strategy will inform future tourism marketing, including a new website, destination campaigns, visitor communications, and wayfinding and visitor-information signage.
- **Key outcome:** Support long-term tourism growth and economic development.
- **OEMs, vendors, products, quantities, and part numbers:** None specified.

### Description

The Town of Midland is seeking proposals from qualified consultants to develop a distinct, compelling, and authentic tourism destination brand strategy. The strategy will support future tourism marketing initiatives, including a new Midland Tourism website, destination marketing campaigns, visitor communications, and wayfinding and visitor information signage. The project aims to communicate Midland’s unique character, strengthen its positioning as a visitor destination, and support long-term tourism growth and economic development.

[View original listing](https://midland.bidsandtenders.ca/Module/Tenders/en/Tender/Detail/01538892-7084-400b-8abc-e9dbcc52d305)