Bids and Tenders #CITS-2026-01

Centre In The Square Branding Revitalization Strategy and Rollout Plan

Centre In The Square is seeking a firm to refresh its brand and plan how to roll it out. - Buyer: Centre In The Square (CITS), a not-for-profit performing arts centre in downtown Kitchener, Ontario. - Requested service: One branding revitalization strategy and implementation plan, informed by the centre’s strategic plan and audience research. - Develop brand positioning and architecture, messaging, and a refreshed visual identity. - Provide brand guidelines and tools, plus a launch and rollout plan. - Retain the Centre In The Square name. - OEMs and vendors: No OEMs or vendors are named in the opportunity. - Budget: Maximum budget of $75,000, excluding HST and inclusive of fees and expenses. The source does not specify a currency. - Performance period: Expected to begin in early 2027 and take approximately three to five months.

Description

Centre In The Square invites qualified firms to lead a branding revitalization initiative based on its 2026–2031 Strategic Plan and recent audience research. The selected firm will develop a research-informed brand strategy, positioning and brand architecture, messaging, refreshed visual identity, brand guidelines and tools, and a launch and rollout plan. The Centre In The Square name will be retained. The maximum budget is $75,000, excluding HST and inclusive of all fees and expenses; work is expected to start in January 2027 and take approximately three to five months.

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