# Bids and Tenders #CITS-2026-01

Centre In The Square Branding Revitalization Strategy and Rollout Plan

**Posted:** October 23, 2026
**Respond By:** November 20, 2026
**Identifier:** CITS-2026-01
**NAICS:** 541430

Centre In The Square is seeking a firm to refresh its brand and plan how to roll it out.
- **Buyer:** Centre In The Square (CITS), a not-for-profit performing arts centre in downtown Kitchener, Ontario.
- **Requested service:** One branding revitalization strategy and implementation plan, informed by the centre’s strategic plan and audience research.
  - Develop brand positioning and architecture, messaging, and a refreshed visual identity.
  - Provide brand guidelines and tools, plus a launch and rollout plan.
  - Retain the Centre In The Square name.
- **OEMs and vendors:** No OEMs or vendors are named in the opportunity.
- **Budget:** Maximum budget of $75,000, excluding HST and inclusive of fees and expenses. The source does not specify a currency.
- **Performance period:** Expected to begin in early 2027 and take approximately three to five months.

### Description

Centre In The Square invites qualified firms to lead a branding revitalization initiative based on its 2026–2031 Strategic Plan and recent audience research. The selected firm will develop a research-informed brand strategy, positioning and brand architecture, messaging, refreshed visual identity, brand guidelines and tools, and a launch and rollout plan. The Centre In The Square name will be retained. The maximum budget is $75,000, excluding HST and inclusive of all fees and expenses; work is expected to start in January 2027 and take approximately three to five months.

[View original listing](https://bids.bidsandtenders.ca/Module/Tenders/en/Tender/Detail/66e0ce95-7839-48d8-a8ac-039b1cbbe7f3)