Louisiana Procurement and Contract Network #27-0058

NOLA Public Schools Early Childhood Advertising and Marketing Services

NOLA Public Schools is seeking an agency to promote early childhood education and childcare opportunities for children from 6 weeks to 4 years old. - Government buyer: Orleans Parish School Board (OPSB), through NOLA Public Schools’ Procurement Department and Early Childhood Education office. The procurement contact is Paul A. Lucius, Executive Director of Procurement. - OEMs and vendors: No OEMs, product manufacturers, or prospective service vendors are named in the solicitation materials. The requested agency will serve as the marketing agency of record. - Services requested: Integrated campaign strategy and creative development; traditional and digital advertising; media planning, buying, and placement; production; vendor management; outreach support; and campaign performance and expenditure reporting. Services should build on NOLA-PS’s existing Early Childhood brand and campaign assets. - Website work: Audit enrollnolaps.com and provide strategy, SEO/GEO recommendations, accessibility findings against WCAG 2.1 Level AA, and a prioritized remediation list. Website implementation is excluded and will be handled by NOLA-PS and its website partner. - Translation and audience: Include written human translation pricing for at least eight languages and respond to languages represented in application-cycle data. Campaigns promote early learning and childcare options for children ages 6 weeks to 4 years. - Budget and pricing: The anticipated budget is $250,000–$300,000 per contract year, inclusive of agency fees, media, production, translation, subcontracting, and pass-through costs. The agency fee must be fixed; monthly invoices are for completed work, with no advance or retainer payments. The agency is expected to pay third-party vendors directly and seek reimbursement. Disclose any markup. - Participation and experience: A 35% DBE participation goal applies to total contract value. The prime proposer must be Louisiana-based to earn points under the local-experience criterion. Proposals should include three to five school-district client references demonstrating relevant work. - Performance and funding: Campaign measures include applications, completion and verification rates, priority-community reach and response, web engagement, and outreach-event attendance. The contract is subject to funding availability and may be terminated if funds are not appropriated.

Description

The Orleans Parish School Board is seeking proposals for early childhood advertisement and marketing services. The scope includes agency-of-record services, traditional media advertising, and digital marketing, building on existing Early Childhood brand and campaign assets. The anticipated budget is $250,000 to $300,000 per contract year and includes fees, media, production, translation, subcontractor, and pass-through costs. The initial contract term and optional renewal periods are described in the RFP; Addendum No. 2 revised the cost form to refer to the initial term.

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