# Louisiana Procurement and Contract Network #27-0058

NOLA Public Schools Early Childhood Advertising and Marketing Services

**Posted:** September 24, 2026
**Respond By:** October 27, 2026
**Identifier:** 27-0058
**NAICS:** 541810, 541830, 541820, 541613

NOLA Public Schools is seeking an agency to promote early childhood education and childcare opportunities for children from 6 weeks to 4 years old.
- **Government buyer:** Orleans Parish School Board (OPSB), through NOLA Public Schools’ Procurement Department and Early Childhood Education office. The procurement contact is Paul A. Lucius, Executive Director of Procurement.
- **OEMs and vendors:** No OEMs, product manufacturers, or prospective service vendors are named in the solicitation materials. The requested agency will serve as the marketing agency of record.
- **Services requested:** Integrated campaign strategy and creative development; traditional and digital advertising; media planning, buying, and placement; production; vendor management; outreach support; and campaign performance and expenditure reporting. Services should build on NOLA-PS’s existing Early Childhood brand and campaign assets.
- **Website work:** Audit enrollnolaps.com and provide strategy, SEO/GEO recommendations, accessibility findings against WCAG 2.1 Level AA, and a prioritized remediation list. Website implementation is excluded and will be handled by NOLA-PS and its website partner.
- **Translation and audience:** Include written human translation pricing for at least eight languages and respond to languages represented in application-cycle data. Campaigns promote early learning and childcare options for children ages 6 weeks to 4 years.
- **Budget and pricing:** The anticipated budget is $250,000–$300,000 per contract year, inclusive of agency fees, media, production, translation, subcontracting, and pass-through costs. The agency fee must be fixed; monthly invoices are for completed work, with no advance or retainer payments. The agency is expected to pay third-party vendors directly and seek reimbursement. Disclose any markup.
- **Participation and experience:** A 35% DBE participation goal applies to total contract value. The prime proposer must be Louisiana-based to earn points under the local-experience criterion. Proposals should include three to five school-district client references demonstrating relevant work.
- **Performance and funding:** Campaign measures include applications, completion and verification rates, priority-community reach and response, web engagement, and outreach-event attendance. The contract is subject to funding availability and may be terminated if funds are not appropriated.

### Description

The Orleans Parish School Board is seeking proposals for early childhood advertisement and marketing services. The scope includes agency-of-record services, traditional media advertising, and digital marketing, building on existing Early Childhood brand and campaign assets. The anticipated budget is $250,000 to $300,000 per contract year and includes fees, media, production, translation, subcontractor, and pass-through costs. The initial contract term and optional renewal periods are described in the RFP; Addendum No. 2 revised the cost form to refer to the initial term.

[View original listing](https://wwwcfprd.doa.louisiana.gov/OSP/LaPAC/srchopen.cfm?deptno=all&catno=all&dateStart=12%2F21%2F2022&dateEnd=12%2F31%2F2027&compareDate=L&keywords=&keywordsCheck=all)