Port of San Diego PlanetBids #26-22SF

San Diego Unified Port District as-needed creative agency services

The San Diego Unified Port District is seeking one or more creative agencies for flexible, as-needed marketing and branding support. - Government buyer: San Diego Unified Port District, Procurement Services, working with Communications & Community Engagement. - Services requested: Strategic planning, campaign and branding concepts, marketing plans and creative toolkits, design, copywriting, and campaign implementation across print, digital, social media, signage, events, and other media. - Port business lines: Maritime, Waterfront Development, Public Safety, Experiences, and Environment. - Notable scope requirements: Campaign concept work may require at least three concepts and two refinement rounds. The agency may provide general media-mix recommendations, but media buying and media planning are excluded. Work is assigned through task authorizations. - Term and value: Five-year, as-needed agreement with a maximum expenditure of $500,000. Compensation is negotiated and may be structured as a lump sum, fixed fee, time and materials, or a combination. - OEMs and named service providers: No OEMs or required commercial vendors are identified. Small and diverse-owned businesses are encouraged to participate; no small-business participation goal is stated. - Products and quantities: No physical products, part numbers, or purchase quantities are specified.

Description

The San Diego Unified Port District seeks qualified full-service marketing agencies to provide as-needed creative agency services, augmenting the Port’s in-house content team. Services may include strategic planning, marketing and branding concept development, full-service design, creative copywriting, and campaign implementation for Port business lines and sub-brands. The solicitation describes a five-year agreement with negotiated compensation and a maximum expenditure of $500,000.00; the anticipated start date is March 2027.

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