# Port of San Diego PlanetBids #26-22SF

San Diego Unified Port District as-needed creative agency services

**Posted:** October 13, 2026
**Respond By:** November 18, 2026
**Identifier:** 26-22SF
**NAICS:** 541810, 541430, 541613

The San Diego Unified Port District is seeking one or more creative agencies for flexible, as-needed marketing and branding support.
- **Government buyer:** San Diego Unified Port District, Procurement Services, working with Communications & Community Engagement.
- **Services requested:** Strategic planning, campaign and branding concepts, marketing plans and creative toolkits, design, copywriting, and campaign implementation across print, digital, social media, signage, events, and other media.
- **Port business lines:** Maritime, Waterfront Development, Public Safety, Experiences, and Environment.
- **Notable scope requirements:** Campaign concept work may require at least three concepts and two refinement rounds. The agency may provide general media-mix recommendations, but media buying and media planning are excluded. Work is assigned through task authorizations.
- **Term and value:** Five-year, as-needed agreement with a maximum expenditure of $500,000. Compensation is negotiated and may be structured as a lump sum, fixed fee, time and materials, or a combination.
- **OEMs and named service providers:** No OEMs or required commercial vendors are identified. Small and diverse-owned businesses are encouraged to participate; no small-business participation goal is stated.
- **Products and quantities:** No physical products, part numbers, or purchase quantities are specified.

### Description

The San Diego Unified Port District seeks qualified full-service marketing agencies to provide as-needed creative agency services, augmenting the Port’s in-house content team. Services may include strategic planning, marketing and branding concept development, full-service design, creative copywriting, and campaign implementation for Port business lines and sub-brands. The solicitation describes a five-year agreement with negotiated compensation and a maximum expenditure of $500,000.00; the anticipated start date is March 2027.

[View original listing](https://vendors.planetbids.com/portal/13982/bo/bo-detail/147235)