North Carolina eVP #74-WS0041-2026

Executive strategic communications and integrated marketing advisory services for Winston-Salem State University

Winston-Salem State University is seeking an executive advisor for strategic communications and integrated marketing serving its Chancellor and Cabinet. - Government buyer: State of North Carolina; Winston-Salem State University (WSSU), Purchasing Services. - Requested service: Executive-level strategic communications and integrated marketing advisory, including strategic planning; executive communications and stakeholder engagement; reputation and crisis communications; enterprise marketing, brand strategy, and governance; Integrated Marketing & Communications organizational assessment and development; executive coaching; performance measures and dashboards; and Chief Marketing Officer onboarding support. - Key delivery requirements: A dedicated principal or managing partner must serve as WSSU’s primary contact and coordination lead and take responsibility for deliverables. The lead is expected to attend monthly on-campus progress meetings; other work may be performed remotely. - Pricing: Fixed monthly retainer inclusive of travel and reimbursable expenses. No price, service quantity, or part number is specified. - OEMs and named vendors: No commercial OEMs or vendor firms are named in the materials. - Term: Two-year initial term, with up to three additional one-year renewals; a further extension may be possible with the vendor’s concurrence.

Description

Winston-Salem State University seeks an executive strategic marketing and communications advisor to serve as a trusted resource to the Chancellor and Cabinet. The selected firm must provide a dedicated managing partner or principal as the University's sole point of contact and responsible party for project deliverables. The managing partner or principal is expected to attend monthly on-campus progress meetings, while other work may be performed remotely. Responses must be submitted through North Carolina's eVP by October 27, 2026, at 1:00 PM; proposals will be opened via Zoom at 3:00 PM that day.

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