# North Carolina eVP #74-WS0041-2026

Executive strategic communications and integrated marketing advisory services for Winston-Salem State University

**Posted:** October 07, 2026
**Respond By:** October 27, 2026
**Identifier:** 74-WS0041-2026
**NAICS:** 541613, 541820, 541611

Winston-Salem State University is seeking an executive advisor for strategic communications and integrated marketing serving its Chancellor and Cabinet.
- **Government buyer:** State of North Carolina; Winston-Salem State University (WSSU), Purchasing Services.
- **Requested service:** Executive-level strategic communications and integrated marketing advisory, including strategic planning; executive communications and stakeholder engagement; reputation and crisis communications; enterprise marketing, brand strategy, and governance; Integrated Marketing & Communications organizational assessment and development; executive coaching; performance measures and dashboards; and Chief Marketing Officer onboarding support.
- **Key delivery requirements:** A dedicated principal or managing partner must serve as WSSU’s primary contact and coordination lead and take responsibility for deliverables. The lead is expected to attend monthly on-campus progress meetings; other work may be performed remotely.
- **Pricing:** Fixed monthly retainer inclusive of travel and reimbursable expenses. No price, service quantity, or part number is specified.
- **OEMs and named vendors:** No commercial OEMs or vendor firms are named in the materials.
- **Term:** Two-year initial term, with up to three additional one-year renewals; a further extension may be possible with the vendor’s concurrence.

### Description

Winston-Salem State University seeks an executive strategic marketing and communications advisor to serve as a trusted resource to the Chancellor and Cabinet. The selected firm must provide a dedicated managing partner or principal as the University's sole point of contact and responsible party for project deliverables. The managing partner or principal is expected to attend monthly on-campus progress meetings, while other work may be performed remotely. Responses must be submitted through North Carolina's eVP by October 27, 2026, at 1:00 PM; proposals will be opened via Zoom at 3:00 PM that day.

[View original listing](https://evp.nc.gov/solicitations//details/?id=e34f1a9f-6ec2-f111-aaae-001dd80db495)