Opportunity
Virginia's eProcurement Marketplace #RFP 129644
Virginia Tech Institutional Brand Health and Equity Study
Posted
October 07, 2026
Respond By
November 06, 2026
Identifier
RFP 129644
NAICS
541910
Virginia Tech is seeking a research firm to assess the health and value of its institutional brand. - Buyer: Virginia Polytechnic Institute and State University (Virginia Tech), through Virginia Tech Marketing and Brand. - Requested service: A comprehensive, 360-degree institutional brand study covering brand health, perception, and brand equity. - OEMs and named vendors: None identified. - Products, quantities, and part numbers: No product line items or specified quantities or part numbers are provided. - Notable requirements: The study is described as comprehensive and 360-degree; specific methods and deliverables are not detailed. - Performance period: Not specified.
Description
Virginia Tech Marketing and Brand seeks a qualified research firm to conduct a comprehensive, 360-degree institutional brand health study. The solicitation is categorized as Non-professional Services - Non-Technology, with work located in Blacksburg, Virginia. The response deadline is November 6, 2026, at 3:00 PM UTC. The notice states that the closing time was updated from 12:00 AM to 3:00 PM.