# Virginia's eProcurement Marketplace #RFP 129644

Virginia Tech Institutional Brand Health and Equity Study

**Posted:** October 07, 2026
**Respond By:** November 06, 2026
**Identifier:** RFP 129644
**NAICS:** 541910

Virginia Tech is seeking a research firm to assess the health and value of its institutional brand.
- Buyer: Virginia Polytechnic Institute and State University (Virginia Tech), through Virginia Tech Marketing and Brand.
- Requested service: A comprehensive, 360-degree institutional brand study covering brand health, perception, and brand equity.
- OEMs and named vendors: None identified.
- Products, quantities, and part numbers: No product line items or specified quantities or part numbers are provided.
- Notable requirements: The study is described as comprehensive and 360-degree; specific methods and deliverables are not detailed.
- Performance period: Not specified.

### Description

Virginia Tech Marketing and Brand seeks a qualified research firm to conduct a comprehensive, 360-degree institutional brand health study. The solicitation is categorized as Non-professional Services - Non-Technology, with work located in Blacksburg, Virginia. The response deadline is November 6, 2026, at 3:00 PM UTC. The notice states that the closing time was updated from 12:00 AM to 3:00 PM.

[View original listing](https://mvendor.cgieva.com/Vendor/public/IVDetailsPrint.jsp?rfp_id_lot=129644&rfp_id_round=1)