North Carolina eVP #74-74-WS0041-2026

Executive Strategic Communications and Integrated Marketing Advisory Services for Winston-Salem State University

Winston-Salem State University is seeking executive-level strategic communications and integrated marketing advisory services for its Chancellor and Cabinet. - Government buyer: State of North Carolina, Winston-Salem State University, Purchasing Services. - Requested service: A dedicated principal or managing partner will act as the University’s primary contact and remain accountable for deliverables. - Scope includes strategic counsel and planning; executive communications and stakeholder engagement; reputation and crisis communications; enterprise marketing, brand strategy, and governance; Integrated Marketing & Communications organizational assessment and development; executive coaching and leadership development; performance measures and dashboards; and Chief Marketing Officer onboarding and transition support. - The principal or managing partner is expected to attend monthly on-campus progress meetings; other work may be performed remotely. - Pricing is a fixed monthly retainer that includes travel and reimbursable expenses; the solicitation does not specify a price, service quantity, or part number. - Contract term: Two years initially, with up to three additional one-year renewal terms. An extension after the last active term may be made with the vendor’s concurrence. - No OEMs, manufacturers, or private-sector vendors are named in the provided materials.

Description

Winston-Salem State University seeks an executive strategic marketing and communications advisor to serve as a trusted resource to the Chancellor and Cabinet. The awarded firm is expected to provide a dedicated principal or managing partner as the University's sole point of contact and the person responsible for project deliverables. The principal or managing partner is expected to attend monthly on-campus progress meetings, with other work permitted remotely. Proposals must be submitted through North Carolina's Electronic Vendor Portal by October 27, 2026, at 1:00 PM EDT; only registered State vendors can respond.

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