# North Carolina eVP #74-74-WS0041-2026

Executive Strategic Communications and Integrated Marketing Advisory Services for Winston-Salem State University

**Posted:** October 07, 2026
**Respond By:** October 27, 2026
**Identifier:** 74-74-WS0041-2026
**NAICS:** 541613, 541820, 541810

Winston-Salem State University is seeking executive-level strategic communications and integrated marketing advisory services for its Chancellor and Cabinet.
- Government buyer: State of North Carolina, Winston-Salem State University, Purchasing Services.
- Requested service: A dedicated principal or managing partner will act as the University’s primary contact and remain accountable for deliverables.
  - Scope includes strategic counsel and planning; executive communications and stakeholder engagement; reputation and crisis communications; enterprise marketing, brand strategy, and governance; Integrated Marketing & Communications organizational assessment and development; executive coaching and leadership development; performance measures and dashboards; and Chief Marketing Officer onboarding and transition support.
  - The principal or managing partner is expected to attend monthly on-campus progress meetings; other work may be performed remotely.
- Pricing is a fixed monthly retainer that includes travel and reimbursable expenses; the solicitation does not specify a price, service quantity, or part number.
- Contract term: Two years initially, with up to three additional one-year renewal terms. An extension after the last active term may be made with the vendor’s concurrence.
- No OEMs, manufacturers, or private-sector vendors are named in the provided materials.

### Description

Winston-Salem State University seeks an executive strategic marketing and communications advisor to serve as a trusted resource to the Chancellor and Cabinet. The awarded firm is expected to provide a dedicated principal or managing partner as the University's sole point of contact and the person responsible for project deliverables. The principal or managing partner is expected to attend monthly on-campus progress meetings, with other work permitted remotely. Proposals must be submitted through North Carolina's Electronic Vendor Portal by October 27, 2026, at 1:00 PM EDT; only registered State vendors can respond.

[View original listing](https://evp.nc.gov/solicitations//details/?id=e34f1a9f-6ec2-f111-aaae-001dd80db495)