California eProcure #0000040577

Sponsorship and advertising sales services for the OC Fair & Event Center

The 32nd District Agricultural Association is seeking a contractor to grow sponsorship and advertising revenue for the OC Fair & Event Center and its events. - Government buyer: 32nd District Agricultural Association / OC Fair & Event Center, a California state agency under the Division of Fairs & Expositions, California Department of Food and Agriculture. - Service requested: One full-service sponsorship and advertising sales engagement, identified as part number SS-12-26. - Work includes identifying sponsorship opportunities, developing packages, prospecting, preparing proposals, negotiating agreements, coordinating sponsor benefits and activations, supporting invoicing and collections, and reporting sales results and sponsor feedback. - Coverage includes the OC Fair, Imaginology, and other self-produced events. - Sales and delivery requirements: Annual sponsorship sales goal starts at $3,000,000, with approximately 3% annual growth; trade must not exceed 17% of each annual goal. The contractor must provide an on-site sales presence during the summer operating period and staff event activations and fair operations as scheduled. - Term: Two-year base term with three optional one-year renewals. - OEMs and named vendors: None identified. This is a services opportunity, not a request for manufactured products.

Description

The 32nd District Agricultural Association is soliciting proposals for sponsorship and advertising sales services for the OC Fair & Event Center. The attached RFP identifies the scope of work and requires proposals to be submitted by email via WeTransfer. The submission deadline is October 30, 2026, at 11:00 a.m. PDT. An optional walk-through is scheduled for October 21, 2026.

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