# California eProcure #0000040577

Sponsorship and advertising sales services for the OC Fair & Event Center

**Posted:** October 07, 2026
**Respond By:** October 30, 2026
**Identifier:** 0000040577
**NAICS:** 541830, 541840, 541810

The 32nd District Agricultural Association is seeking a contractor to grow sponsorship and advertising revenue for the OC Fair & Event Center and its events.
- **Government buyer:** 32nd District Agricultural Association / OC Fair & Event Center, a California state agency under the Division of Fairs & Expositions, California Department of Food and Agriculture.
- **Service requested:** One full-service sponsorship and advertising sales engagement, identified as part number **SS-12-26**.
  - Work includes identifying sponsorship opportunities, developing packages, prospecting, preparing proposals, negotiating agreements, coordinating sponsor benefits and activations, supporting invoicing and collections, and reporting sales results and sponsor feedback.
  - Coverage includes the OC Fair, Imaginology, and other self-produced events.
- **Sales and delivery requirements:** Annual sponsorship sales goal starts at **$3,000,000**, with approximately 3% annual growth; trade must not exceed 17% of each annual goal. The contractor must provide an on-site sales presence during the summer operating period and staff event activations and fair operations as scheduled.
- **Term:** Two-year base term with three optional one-year renewals.
- **OEMs and named vendors:** None identified. This is a services opportunity, not a request for manufactured products.

### Description

The 32nd District Agricultural Association is soliciting proposals for sponsorship and advertising sales services for the OC Fair & Event Center. The attached RFP identifies the scope of work and requires proposals to be submitted by email via WeTransfer. The submission deadline is October 30, 2026, at 11:00 a.m. PDT. An optional walk-through is scheduled for October 21, 2026.

[View original listing](https://caleprocure.ca.gov/event/SS246/0000040577)