Opportunity
Indiana State Fair Commission Indianastatefair #RFP-PRO202600015
Comprehensive Market Research Study for Indiana State Fair Commission
Posted
September 26, 2026
Respond By
October 16, 2026
Identifier
RFP-PRO202600015
NAICS
541910
The Indiana State Fair Commission is seeking a qualified market research firm to conduct a comprehensive study of the Indiana State Fairgrounds and the annual Indiana State Fair. - Government Buyer: - Indiana State Fair Commission, Indianapolis, IN - OEMs and Vendors: - No specific OEMs or vendors are named; open to qualified market research firms - Products/Services Requested: - Comprehensive Market Research Study - Scope includes: market position assessment, customer insights, competitive analysis, facility utilization, revenue opportunities, brand reputation, event performance, pricing strategies, attendance growth, and economic impact - Deliverable: actionable, data-driven recommendations for long-term growth and business strategy - Unique or Notable Requirements: - Study must cover both the Fairgrounds and the annual State Fair - Contract term through end of 2027, with an option for a one-year renewal - No part numbers or product quantities specified - Responses must be submitted in accordance with RFP instructions; email or scanned submissions are not accepted
Description
The Indiana State Fair Commission is seeking proposals from qualified vendors to provide comprehensive market research for the Indiana State Fairgrounds. The study aims to develop a data-driven understanding of the current market position, customer needs, competitive environment, facility utilization, market demand, brand reputation, attendance, event performance, revenue opportunities, and long-term growth potential. The research will cover both the annual Indiana State Fair and the year-round Fairgrounds business, providing actionable insights to inform future business strategy, marketing, sales, programming, facility planning, capital investment, and resource allocation. The Commission intends to enter into a contractual agreement with one or more qualified vendors based on the evaluation of responses.