# Indiana State Fair Commission Indianastatefair #RFP-PRO202600015

Comprehensive Market Research Study for Indiana State Fair Commission

**Posted:** September 26, 2026
**Respond By:** October 16, 2026
**Identifier:** RFP-PRO202600015
**NAICS:** 541910

The Indiana State Fair Commission is seeking a qualified market research firm to conduct a comprehensive study of the Indiana State Fairgrounds and the annual Indiana State Fair.
- Government Buyer:
  - Indiana State Fair Commission, Indianapolis, IN
- OEMs and Vendors:
  - No specific OEMs or vendors are named; open to qualified market research firms
- Products/Services Requested:
  - Comprehensive Market Research Study
    - Scope includes: market position assessment, customer insights, competitive analysis, facility utilization, revenue opportunities, brand reputation, event performance, pricing strategies, attendance growth, and economic impact
    - Deliverable: actionable, data-driven recommendations for long-term growth and business strategy
- Unique or Notable Requirements:
  - Study must cover both the Fairgrounds and the annual State Fair
  - Contract term through end of 2027, with an option for a one-year renewal
  - No part numbers or product quantities specified
  - Responses must be submitted in accordance with RFP instructions; email or scanned submissions are not accepted

### Description

The Indiana State Fair Commission is seeking proposals from qualified vendors to provide comprehensive market research for the Indiana State Fairgrounds. The study aims to develop a data-driven understanding of the current market position, customer needs, competitive environment, facility utilization, market demand, brand reputation, attendance, event performance, revenue opportunities, and long-term growth potential. The research will cover both the annual Indiana State Fair and the year-round Fairgrounds business, providing actionable insights to inform future business strategy, marketing, sales, programming, facility planning, capital investment, and resource allocation. The Commission intends to enter into a contractual agreement with one or more qualified vendors based on the evaluation of responses.

[View original listing](https://www.indianastatefair.com/p/fairgrounds/about-us1/meetings--notices)