Opportunity
North Carolina eVP #251-27-161
WCPSS seeks agency for district-wide brand modernization and visual identity system
Posted
September 22, 2026
Respond By
September 30, 2026
Identifier
251-27-161
NAICS
541430, 541810
Wake County Public School System (WCPSS) is seeking a qualified branding, marketing, or communications agency to modernize and strengthen its district-wide brand standards and visual identity system. - Government Buyer: - Wake County Public School System (WCPSS), represented by the Wake County Board of Education - OEMs and Vendors: - No specific OEMs or vendors are named; opportunity is open to qualified branding, marketing, or communications agencies - Products/Services Requested: - Comprehensive assessment and modernization of WCPSS's brand system - Brand audit and strategy development - Visual identity updates (applied across websites, mobile devices, social media, printed materials, apparel, promotional products, school communications, advertising) - Digital and social media standards - AI design guidelines - Promotional product standards - Creation of brand standards, templates, governance framework, and training for communications leaders - Unique/Notable Requirements: - Strict confidentiality and communication protocols during evaluation - No wholesale logo redesign; focus is on cohesive, accessible, and consistent brand system - Agency must deliver training and governance framework for brand management - Vendors must be approved to do business with the State of North Carolina - Electronic bids are not permitted
Description
The Wake County Public School System (WCPSS) is seeking a qualified branding, marketing, or communications agency to assess, modernize, and strengthen the district's brand system. The district's current brand standards were developed decades ago and need updating to reflect changes in the communications environment. The branding will be applied across various platforms including websites, mobile devices, social media, printed materials, apparel, and advertising. Electronic bids are not permitted; submissions must follow instructions outlined in the attachments.