# North Carolina eVP #251-27-161

WCPSS seeks agency for district-wide brand modernization and visual identity system

**Posted:** September 22, 2026
**Respond By:** September 30, 2026
**Identifier:** 251-27-161
**NAICS:** 541430, 541810

Wake County Public School System (WCPSS) is seeking a qualified branding, marketing, or communications agency to modernize and strengthen its district-wide brand standards and visual identity system.
- Government Buyer:
  - Wake County Public School System (WCPSS), represented by the Wake County Board of Education
- OEMs and Vendors:
  - No specific OEMs or vendors are named; opportunity is open to qualified branding, marketing, or communications agencies
- Products/Services Requested:
  - Comprehensive brand audit and strategy
  - Visual identity updates (not a wholesale logo redesign)
  - Digital and social media standards
  - AI design guidelines
  - Promotional product standards
  - Brand templates and governance framework
  - Training for WCPSS Communications leaders
- Application Scope:
  - Brand system to be used across websites, mobile devices, social media, printed materials, apparel, promotional products, school communications, and advertising
- Unique/Notable Requirements:
  - Strict confidentiality and communication protocols during evaluation
  - Vendors must be approved to do business with the State of North Carolina
  - Electronic bids are not permitted
  - Comprehensive, accessible, and consistent brand system required
  - Delivery of brand standards, templates, governance framework, and training
- Period of Performance:
  - Proposals due by September 30, 2026; contract duration and option years not specified

### Description

The Wake County Public School System (WCPSS) is seeking a qualified branding, marketing, or communications agency to assess, modernize, and strengthen the district's brand system. The district's current brand standards were developed decades ago and need updating to reflect the modern communications environment. The branding will be applied across various platforms including websites, mobile devices, social media, printed materials, apparel, and advertising. Proposals must be submitted by September 30, 2026, and electronic bids are not permitted.

[View original listing](https://evp.nc.gov/solicitations//details/?id=49a8c095-94b6-f111-aaac-001dd80bcb64)