California eProcure #26C035003

CHP Public Awareness Campaign for Teen Distracted Driving – Marketing and Advertising Services

This opportunity is for non-profit organizations to deliver a statewide public awareness campaign addressing teen distracted driving, managed by the California Highway Patrol (CHP) Community Outreach and Marketing Section (COMS). - Government Buyer: - California Highway Patrol (CHP) - Community Outreach and Marketing Section (COMS) - Business Services Section, Contract Services Unit - Vendors/OEMs: - No specific OEMs or commercial vendors are named; opportunity is open to qualified non-profit organizations - Products/Services Requested: - Marketing and advertising services for a Teen Distracted Driving public awareness campaign - School presentations (163) - Community outreach events (20) - Train-the-trainer events (8) - Affected family workshops (3) - Educational video planning, development, and production (1) - Public Service Announcement (PSA) and video productions (2) - Program evaluation and social norming research focus groups (6) - Pre- and post-event surveys (5,000) - Public relations advertising - Educational kits and materials (lesson plans, brochures, posters, pledge cards) - Unique/Notable Requirements: - Minimum five percent Disabled Veterans Business Enterprise (DVBE) participation required, with incentives for compliance - Compliance with California state General Terms and Conditions - Notification required if generative artificial intelligence (GenAI) will be used in deliverables - Maximum budget is $452,000 - Opportunity is restricted to non-profit proposers - Deliverables include educational materials, PSAs, and campaign evaluation report - Period of Performance: - Anticipated contract term is one year, with deliverables due by July 31 and final reporting by October 15 after contract end - No specific OEMs are highlighted; focus is on service delivery and campaign execution

Description

The Department of California Highway Patrol is soliciting proposals for marketing and advertising services to support a public awareness educational campaign focused on the Teen Distracted Driving VI Grant. The solicitation requires a minimum of five percent Disabled Veterans Business Enterprise (DVBE) participation, with incentives available for compliance. The event is a Request for Proposal (RFP) and includes contact information for inquiries. The pre-bid conference is non-mandatory, and no attachments are provided.

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