# California eProcure #26C035003

CHP Public Awareness Campaign for Teen Distracted Driving – Marketing and Advertising Services

**Posted:** September 18, 2026
**Respond By:** October 02, 2026
**Identifier:** 26C035003
**NAICS:** 541810, 813319, 541850, 541860

This opportunity is for non-profit organizations to deliver a statewide public awareness campaign addressing teen distracted driving, managed by the California Highway Patrol (CHP) Community Outreach and Marketing Section (COMS).
- Government Buyer:
  - California Highway Patrol (CHP)
  - Community Outreach and Marketing Section (COMS)
  - Business Services Section, Contract Services Unit
- Vendors/OEMs:
  - No specific OEMs or commercial vendors are named; opportunity is open to qualified non-profit organizations
- Products/Services Requested:
  - Marketing and advertising services for a Teen Distracted Driving public awareness campaign
  - School presentations (163)
  - Community outreach events (20)
  - Train-the-trainer events (8)
  - Affected family workshops (3)
  - Educational video planning, development, and production (1)
  - Public Service Announcement (PSA) and video productions (2)
  - Program evaluation and social norming research focus groups (6)
  - Pre- and post-event surveys (5,000)
  - Public relations advertising
  - Educational kits and materials (lesson plans, brochures, posters, pledge cards)
- Unique/Notable Requirements:
  - Minimum five percent Disabled Veterans Business Enterprise (DVBE) participation required, with incentives for compliance
  - Compliance with California state General Terms and Conditions
  - Notification required if generative artificial intelligence (GenAI) will be used in deliverables
  - Maximum budget is $452,000
  - Opportunity is restricted to non-profit proposers
  - Deliverables include educational materials, PSAs, and campaign evaluation report
- Period of Performance:
  - Anticipated contract term is one year, with deliverables due by July 31 and final reporting by October 15 after contract end
- No specific OEMs are highlighted; focus is on service delivery and campaign execution

### Description

The Department of California Highway Patrol is soliciting proposals for marketing and advertising services to support a public awareness educational campaign focused on the Teen Distracted Driving VI Grant. The solicitation requires a minimum of five percent Disabled Veterans Business Enterprise (DVBE) participation, with incentives available for compliance. The event is a Request for Proposal (RFP) and includes contact information for inquiries. The pre-bid conference is non-mandatory, and no attachments are provided.

[View original listing](https://caleprocure.ca.gov/event/2720/0000040418)