My Florida Marketplace #SS 26 27 75

Single-source sponsorship for 'Fresh From Florida' brand advertising via Orange Bowl Committee, Inc.

This opportunity involves a single-source sponsorship agreement for the Florida Department of Agriculture and Consumer Services (FDACS) Division of Marketing. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing - Division of Administration - Vendor: - The Orange Bowl Committee, Inc. (exclusive provider due to ownership, licensing, and trademark rights) - Products/Services Requested: - Promotional advertising sponsorship for the “Fresh From Florida” brand - Brand exposure across Orange Bowl platforms and events - On-site signage - Digital displays - Web advertisements - Social media placements - Brand placements at Orange Bowl Game and Orange Bowl Food & Wine Celebration - Unique Requirements: - Only The Orange Bowl Committee, Inc. can provide these services due to exclusive rights - All promotional use of the “Fresh From Florida” logo must comply with department rules and be coordinated through authorized partners - Estimated Contract Value: - $200,000 to $250,000 - Period of Performance: - Contract term from execution through June 30, 2027

Description

This is a single source procurement for promotional advertising for the "Fresh From Florida" brand through a sports marketing partnership with The Orange Bowl Committee, Inc. The sponsorship will provide brand exposure across Orange Bowl platforms and events, including on-site signage, digital displays, web advertisements, social media, and brand placements at the Orange Bowl Game and the Orange Bowl Food & Wine Celebration. The contract term is until June 30, 2027, with an estimated contract amount between $200,000 and $250,000. The Orange Bowl Committee, Inc. is the only vendor capable of providing these services due to its exclusive ownership, licensing rights, naming rights, and trademark control.

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