# My Florida Marketplace #SS 26 27 75

Single-source sponsorship for 'Fresh From Florida' brand advertising via Orange Bowl Committee, Inc.

**Posted:** September 17, 2026
**Respond By:** October 08, 2026
**Identifier:** SS 26 27 75
**NAICS:** 541810, 541830, 541870

This opportunity involves a single-source sponsorship agreement for the Florida Department of Agriculture and Consumer Services (FDACS) Division of Marketing.
- Government Buyer:
  - Florida Department of Agriculture and Consumer Services (FDACS)
  - Division of Marketing
  - Division of Administration
- Vendor:
  - The Orange Bowl Committee, Inc. (exclusive provider due to ownership, licensing, and trademark rights)
- Products/Services Requested:
  - Promotional advertising sponsorship for the “Fresh From Florida” brand
  - Brand exposure across Orange Bowl platforms and events
    - On-site signage
    - Digital displays
    - Web advertisements
    - Social media placements
    - Brand placements at Orange Bowl Game and Orange Bowl Food & Wine Celebration
- Unique Requirements:
  - Only The Orange Bowl Committee, Inc. can provide these services due to exclusive rights
  - All promotional use of the “Fresh From Florida” logo must comply with department rules and be coordinated through authorized partners
- Estimated Contract Value:
  - $200,000 to $250,000
- Period of Performance:
  - Contract term from execution through June 30, 2027

### Description

This is a single source procurement for promotional advertising for the "Fresh From Florida" brand through a sports marketing partnership with The Orange Bowl Committee, Inc. The sponsorship will provide brand exposure across Orange Bowl platforms and events, including on-site signage, digital displays, web advertisements, social media, and brand placements at the Orange Bowl Game and the Orange Bowl Food & Wine Celebration. The contract term is until June 30, 2027, with an estimated contract amount between $200,000 and $250,000. The Orange Bowl Committee, Inc. is the only vendor capable of providing these services due to its exclusive ownership, licensing rights, naming rights, and trademark control.

[View original listing](https://vendor.myfloridamarketplace.com/search/bids/detail/17008)