New Mexico General Services Department State Purchasing Division #70-63000-26-EM093

Award for Emergency Rapid-Response Digital Outreach Services for Medicaid Members

This award notice details an emergency procurement by the New Mexico Health Care Authority (HCA) for rapid-response digital outreach services targeting Medicaid members affected by new federal community engagement requirements. - Government Buyer: - New Mexico Health Care Authority (HCA) - Buyer contact: Andrea Sisneros - OEMs and Vendors: - XOMAD, LLC (Manhattan Beach, CA) - Services Requested: - Rapid-response digital outreach services - Recruitment and deployment of trusted local messengers - Adaptation and distribution of HCA-approved Medicaid information via digital channels - Monitoring and adjustment of outreach efforts based on engagement - Directing members to official HCA resources - Products/Part Numbers/Quantities: - No physical products; one service contract for outreach covering over 200,000 Medicaid members - Unique/Notable Requirements: - Emergency procurement to bridge until a competitive procurement is completed - Outreach must use trusted local messengers and digital creators - Messaging must be HCA-approved; vendor does not set policy or determine eligibility - Services must be delivered within a 90-day period - Contract Value: - $250,000 for the three-month term - Period of Performance: - Not to exceed 90 days; temporary bridge until competitive procurement - Only XOMAD, LLC is mentioned as the vendor; no other OEMs or competitors are named.

Description

This emergency procurement is for professional services to provide rapid-response digital outreach through trusted local messengers to Medicaid members affected by new federal community engagement requirements. The contractor, XOMAD, will recruit and deploy New Mexico-based trusted messengers to deliver approved information via community networks and social media. The contract is limited to a three-month period from August 25, 2026, to November 25, 2026, with a total value of $250,000. This procurement is a temporary bridge while a competitive procurement for continuing services is completed.

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