# New Mexico General Services Department State Purchasing Division #70-63000-26-EM093

Award for Emergency Rapid-Response Digital Outreach Services for Medicaid Members

**Posted:** September 16, 2026
**Respond By:** October 01, 2026
**Identifier:** 70-63000-26-EM093
**NAICS:** 541820

This award notice details an emergency procurement by the New Mexico Health Care Authority (HCA) for rapid-response digital outreach services targeting Medicaid members affected by new federal community engagement requirements.
- Government Buyer:
  - New Mexico Health Care Authority (HCA)
  - Buyer contact: Andrea Sisneros
- OEMs and Vendors:
  - XOMAD, LLC (Manhattan Beach, CA)
- Services Requested:
  - Rapid-response digital outreach services
    - Recruitment and deployment of trusted local messengers
    - Adaptation and distribution of HCA-approved Medicaid information via digital channels
    - Monitoring and adjustment of outreach efforts based on engagement
    - Directing members to official HCA resources
- Products/Part Numbers/Quantities:
  - No physical products; one service contract for outreach covering over 200,000 Medicaid members
- Unique/Notable Requirements:
  - Emergency procurement to bridge until a competitive procurement is completed
  - Outreach must use trusted local messengers and digital creators
  - Messaging must be HCA-approved; vendor does not set policy or determine eligibility
  - Services must be delivered within a 90-day period
- Contract Value:
  - $250,000 for the three-month term
- Period of Performance:
  - Not to exceed 90 days; temporary bridge until competitive procurement
- Only XOMAD, LLC is mentioned as the vendor; no other OEMs or competitors are named.

### Description

This emergency procurement is for professional services to provide rapid-response digital outreach through trusted local messengers to Medicaid members affected by new federal community engagement requirements. The contractor, XOMAD, will recruit and deploy New Mexico-based trusted messengers to deliver approved information via community networks and social media. The contract is limited to a three-month period from August 25, 2026, to November 25, 2026, with a total value of $250,000. This procurement is a temporary bridge while a competitive procurement for continuing services is completed.

[View original listing](https://spd.gsd.state.nm.us/WebPortal/Modules/Procurement/Public/ProcurementsWebViewDetail.aspx?ID=ghydyybpyy5yycaygyydyyboyysoycoygayn4ynfybgoycyy8rydgyy)