Opportunity
SAM #36C10X26P0035
Sole-Source Donated Media Campaign for Veteran Suicide Prevention
Buyer
VA Strategic Acquisition Center
Posted
September 16, 2026
Identifier
36C10X26P0035
NAICS
541850, 541870, 541810, 541830
This opportunity involves a sole-source contract for a national donated-media public service campaign focused on Veteran suicide prevention. - Department of Veterans Affairs, Veterans Health Administration, Office of Suicide Prevention is the buyer - Sole-source contract with The Advertising Council, Inc. (Ad Council) - Campaign will utilize donated media across TV, radio, print, digital, social media, and more - Ad Council selected for its unique network and proven impact in donated media campaigns - Contract includes a base year (starting September 28, 2026) plus two 12-month option periods - Services include campaign development, execution, optimization, media placement, creative talent management, and performance reporting - No specific product purchases; focus is on media services and campaign management - No competing OEMs or products identified due to sole-source justification
Description
See attachment for details.