# SAM #36C10X26P0035

Sole-Source Donated Media Campaign for Veteran Suicide Prevention

**Buyer:** VA Strategic Acquisition Center
**Posted:** September 16, 2026
**Identifier:** 36C10X26P0035
**NAICS:** 541850, 541870, 541810, 541830

This opportunity involves a sole-source contract for a national donated-media public service campaign focused on Veteran suicide prevention.
- Department of Veterans Affairs, Veterans Health Administration, Office of Suicide Prevention is the buyer
- Sole-source contract with The Advertising Council, Inc. (Ad Council)
- Campaign will utilize donated media across TV, radio, print, digital, social media, and more
- Ad Council selected for its unique network and proven impact in donated media campaigns
- Contract includes a base year (starting September 28, 2026) plus two 12-month option periods
- Services include campaign development, execution, optimization, media placement, creative talent management, and performance reporting
- No specific product purchases; focus is on media services and campaign management
- No competing OEMs or products identified due to sole-source justification

### Description

<p>See attachment for details.</p>

[View original listing](https://sam.gov/opp/b897248f27664058aef1aefddfc6deac/view)