CanadaBuys #BC234057

Brand Discovery and Strategy Development Services for Kwantlen Polytechnic University

Kwantlen Polytechnic University is seeking a qualified brand strategy consultant to lead a university-wide Brand Discovery and Strategy Development Initiative. - Government buyer: - Kwantlen Polytechnic University (Surrey, British Columbia) - Vendors/OEMs: - No specific OEMs or vendors are named; open to qualified brand strategy consultants - Services requested: - Brand Discovery and Strategy Development Consulting - Includes research, stakeholder engagement, market and competitive analysis, and strategic recommendations - Goal: Develop a comprehensive Institutional Brand Strategy and supporting deliverables - Unique requirements: - Emphasis on institution-wide stakeholder engagement and market analysis - No product part numbers or quantities; this is a service-based solicitation - Access to full details and submission instructions is via a third-party site

Description

Kwantlen Polytechnic University is seeking proposals from qualified and experienced brand strategy consultants to conduct an institution-wide Brand Discovery and Strategy Development Initiative. The successful proponent will conduct research, facilitate stakeholder engagement, perform market and competitive analysis, and develop strategic recommendations. The outcome will be a comprehensive Institutional Brand Strategy and related supporting deliverables. Full details and submission instructions are available on a third-party site.

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