# CanadaBuys #BC234057

Brand Discovery and Strategy Development Services for Kwantlen Polytechnic University

**Posted:** September 15, 2026
**Respond By:** October 13, 2026
**Identifier:** BC234057
**NAICS:** 541611, 541618

Kwantlen Polytechnic University is seeking a qualified brand strategy consultant to lead a university-wide Brand Discovery and Strategy Development Initiative.
- Government buyer:
  - Kwantlen Polytechnic University (Surrey, British Columbia)
- Vendors/OEMs:
  - No specific OEMs or vendors are named; open to qualified brand strategy consultants
- Services requested:
  - Brand Discovery and Strategy Development Consulting
    - Includes research, stakeholder engagement, market and competitive analysis, and strategic recommendations
    - Goal: Develop a comprehensive Institutional Brand Strategy and supporting deliverables
- Unique requirements:
  - Emphasis on institution-wide stakeholder engagement and market analysis
  - No product part numbers or quantities; this is a service-based solicitation
- Access to full details and submission instructions is via a third-party site

### Description

Kwantlen Polytechnic University is seeking proposals from qualified and experienced brand strategy consultants to conduct an institution-wide Brand Discovery and Strategy Development Initiative. The successful proponent will conduct research, facilitate stakeholder engagement, perform market and competitive analysis, and develop strategic recommendations. The outcome will be a comprehensive Institutional Brand Strategy and related supporting deliverables. Full details and submission instructions are available on a third-party site.

[View original listing](https://canadabuys.canada.ca/en/tender-opportunities/tender-notice/bc234057)