Federal News
Senators Urge FTC to Regulate AI Toys
March 13, 2026
Senators Kirsten Gillibrand (New York) and Tammy Duckworth (Illinois) have formally called on the Federal Trade Commission (FTC) to investigate AI-enabled toys marketed to children for deceptive practices and potential privacy violations. Their request highlights concerns about age-inappropriate content, data privacy risks, and the impact of AI interactions on child development. This action signals increased regulatory scrutiny on AI toy manufacturers and technology providers, emphasizing the need for compliance with consumer protection and privacy standards.
- Procurement professionals should anticipate potential new FTC regulations or enforcement actions affecting AI toy contracts and product requirements.
- Vendors supplying AI-enabled children's products, such as Mattel and AI technology providers like OpenAI, may face stricter data privacy and content safety mandates.
- Agencies and contractors involved in children's product procurement should evaluate compliance frameworks to address privacy protections and truthful marketing claims.
- This development underscores the importance of integrating child safety and privacy considerations into AI product design and procurement specifications.
AI companies exploit young childrens trust and push children to spend more time with AI interaction rather than essential, real-world learning and socializing.
— Dr. Jenny Radesky
The FTC has a responsibility to make sure companies protect childrens data privacy and exercise caution in making unsubstantiated claims about products intended for young children.
— Senator Kirsten Gillibrand
Agencies
Federal Trade Commission, United States Senate Committee on Commerce, Science and Transportation
Vendors
Mattel, OpenAI