California eProcure #CV26-105

California Service Corps statewide recruitment outreach and alumni activation services

California is seeking a contractor to build statewide recruitment outreach and alumni engagement for the California Service Corps. - Government buyer: State of California, Governor’s Office of Service and Community Engagement (GO-Serve), through California Volunteers, Office of the Governor. The contract manager named in the materials is Lorry Marvin. - Programs served: California Service Corps, including #CaliforniansForAll College Corps, AmeriCorps California, California Climate Action Corps, and Youth Service Corps. - OEMs and vendors: No commercial OEMs, vendors, or resellers are named. The listed program names are not vendors. - Requested services: Conduct audience and trusted-messenger research; develop culturally competent outreach; recruit and engage 300 grassroots trusted messengers; recruit and activate up to 30 alumni champions; coordinate their participation in up to 60 events; and identify, register, and arrange staffing for at least 10 high-value events or conferences. - Materials and project delivery: Produce branded print recruitment materials using designs supplied by California Volunteers; manage inventory, fulfillment, shipping, and distribution. Provide project management, evaluation, budget tracking, performance measurement, regular updates, and a final report. Graphic design, photography, and content creation are handled internally and excluded from the contractor’s budget. - Budget: Maximum project amount is $600,000. Preferred allocations are $150,000 for trusted-messenger engagement, $180,000 for alumni champion activation, $200,000 for creative asset production and distribution, and $70,000 for project management, evaluation, and reporting. - Notable requirements: No giveaway items or swag are allowable. Event-staffing travel is capped at applicable CalHR reimbursement rates. Minimum participation requirements are 3% Disabled Veteran Business Enterprise (DVBE) and 25% Small Business (SB). Work may be remote or at mutually agreed locations, with some onsite work potentially required at GO-Serve’s Sacramento office.

Description

The State seeks a contractor to develop and execute a recruitment strategy and alumni activation plan to increase awareness of the California Service Corps, generate interest among prospective service members, and engage recruitment contacts for high school and college-bound audiences. The work includes audience research and development, strategic planning, community engagement, targeted outreach, and support for recruitment and member enrollment. The scope also calls for building a statewide network of 300 grassroots trusted messengers and a network of at least 30 alumni recruitment champions, along with outreach collateral, event planning, and project reporting. The maximum award amount is $600,000; minimum participation requirements are 3% DVBE and 25% Small Business.

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