SAM #FA706027R0002

Digital advertising and campaign support for U.S. Air Force Band performances

The U.S. Air Force Band seeks marketing support to promote performances through digital advertising campaigns. - Government buyer: 11th Contracting Squadron, Air Force District of Washington, Department of the Air Force; requirements support the United States Air Force Band and Air Force Public Affairs. - OEMs and named vendors: No commercial OEMs, vendors, products, or part numbers are named in the provided materials. - Services requested: Media strategy and placement, digital and social advertising, audience targeting, campaign management, quality assurance, and real-time and post-campaign reporting. Channels may include local media, social media, search engines, and streaming services. - Optional or as-requested support includes print advertising, printing and fulfillment, outdoor and audio advertising, custom video, web design and development, email marketing, and public-relations consultation. - Campaign scale and requirements: Three campaigns are planned annually—Fall Tour, Spring Tour, and Holiday/Winter—for five fiscal years. Campaigns generally target approximately 280,000 digital impressions per performance advertising cycle. Digital advertisements are to be placed at least 14 calendar days before performances unless otherwise directed, and Government approval is required before content is released.

Description

The purpose of this contract is the United States Air Force Band requires vendors to provide digital advertising support for concerts and performances conducted by the United States Air Force Band located at 201 McChord St SW, Joint Base Anacostia-Bolling, Washington DC 20032, and at various venues within the Washington DC metropolitan area.

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