Riverside Transit Agency PlanetBids #RFP S26152

Riverside Transit Agency Public Relations and Media Outreach Services

Riverside Transit Agency is seeking a firm to provide ongoing public relations and media outreach support. - Buyer: Riverside Transit Agency (RTA), Purchasing department. - Scope: Public relations and media outreach to strengthen RTA’s public visibility, media presence, brand image, and stakeholder engagement. - Services: - Media relations and strategic communications, including crisis support. - Written, bilingual, and culturally competent content, such as news releases, pitches, media kits, articles, blogs, executive communications, newsletters, and annual report material. - Social media strategy, campaigns, calendars, content, monitoring, and draft responses. - Video concepts, storyboards, scripts, and interview questions. - Media monitoring, coverage reporting, campaign measurement, and media training as needed. - Expected outputs: Weekly check-ins; monthly strategy briefs, message updates, story pitches, coverage reports, and social content; bi-monthly community newsletter content; and at least two news releases per quarter. - Pricing: Proposers are asked to price six service tasks and other or reimbursable costs, and provide estimated hours and hourly and overtime rates for the prime consultant and one subcontractor. No quantities or completed pricing are provided. - OEMs and vendors: No OEM or service provider is named. PlanetBids is identified as the electronic proposal submission platform. - Term: Three-year base period, two one-year options, and a possible additional extension of up to 12 months. Contractor travel is not required.

Description

Riverside Transit Agency (RTA) requests proposals from qualified firms to enhance its public visibility, media presence, brand image, and stakeholder engagement. Services include strategic public relations activities, media outreach, social media communications, and video storytelling. RTA anticipates a firm-fixed-price contract with a three-year base term and two one-year option terms. Proposals must be submitted electronically through PlanetBids by December 8, 2026, at 2:00 p.m. Pacific Time.

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