My Florida Marketplace #SS 26 27 79

Hondo Rodeo Fest sponsorship and advertising for “Fresh From Florida”

FDACS plans to purchase event sponsorship and advertising to promote its “Fresh From Florida” brand at the Hondo Rodeo Fest. - Government buyer: Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development. - Intended vendor: The Hondo Group, LLC, identified by FDACS as the sole source because it controls the event’s sponsorship and branding rights. - Requested services: “Fresh From Florida” sponsorship and promotion, including event signage, website advertising, social media promotion, and on-site activation space. - Expected audience: Approximately 120,000 attendees. - Estimated value: Approximately $100,000, with a potential amount up to $150,000. - Term: Begins upon contract execution and continues through 2027; the duration and any options are not specified.

Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with The Hondo Group, LLC, for “Fresh From Florida” sponsorship. The sponsorship will promote the brand through advertising and branding opportunities at the Hondo Rodeo Fest, including event signage, website advertising, social media promotion, and on-site activation space. Promotional activities are expected to reach approximately 120,000 attendees. The term is upon execution through June 30, 2027, and the estimated contract amount is approximately $100,000, up to $150,000.

View original listing