Texas DIR/ESBD #UTD20261029-TB

UT Dallas Institutional Brand Assessment and Strategy Services

The University of Texas at Dallas is seeking a strategic branding firm to strengthen the university’s institutional brand and campus-wide adoption. - Government buyer: University of Texas at Dallas; no sub-agency or office is specified. - Requested services: Institutional brand assessment and positioning, communications marketing services, and marketing consulting. No products, part numbers, or quantities are specified. - Scope: Assess perceptions among key audiences; develop institutional positioning and messaging; evaluate the “The Future Demands Different” campaign; recommend creative-strategy and visual-identity improvements; and propose ways to increase brand adoption across the decentralized campus. - Institutional context: The brand should reflect the university’s growth as a STEM-focused research institution. - OEMs and named vendors: No OEMs, vendors, or manufacturers are named.

Description

UT Dallas is seeking a strategic branding partner to assess how key audiences perceive the University and develop a distinctive brand position and messaging framework reflecting its rise as a STEM-focused research university. The firm will evaluate the “The Future Demands Different” campaign and recommend improvements to the creative strategy and visual identity. The work also includes proposing an approach to earn brand adoption across the decentralized campus.

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