Milpitas Opengov #26-155

City of Milpitas On-Call Communications and Marketing Support

The City of Milpitas is seeking on-call communications and marketing support for City programs and public outreach. - Government buyer: City of Milpitas, City Manager and Purchasing Division. - OEMs and vendors: No OEMs or prospective vendors are named in the solicitation. - Requested services: Video production and storytelling, graphic design, media planning and buying, campaign management and reporting, inclusive communications, and translation into Chinese, Vietnamese, and/or Spanish as requested. - Estimated annual service quantities: - Video: Producer, videographer, editor, motion graphics/animation, and project management — 12 each; event recap videos (30–90 seconds) — 5; long-form videos (2–3 minutes) — 6. - Design: Senior designer and junior designer — 12 each; flyer/poster with online dissemination — 1. - Media: Campaign setup — 1; campaign management — 1; single-platform media and management — 4 each; multi-platform media and management — 4 each; performance reporting and analytics, media buyer, and media planner — 12 each. - Optional services: Photography, audio translation, and printed-material translation; quantities are not specified. - Notable requirements: Deliverables must meet ADA and WCAG accessibility standards, including accessible formatting and captioning, and align with City branding. Communications should be inclusive and culturally responsive. The City may select one or more firms; firms and assigned personnel are expected to have relevant experience, and a full-time project manager is required. - Rates are requested for a five-year agreement, with annual rate increases capped at 3%.

Description

The City of Milpitas seeks qualified firms to provide comprehensive, on-call communications and marketing services for public outreach and engagement, requested as needed for citywide and department-specific initiatives. Services include video production and storytelling, graphic design, media planning and buying, inclusive communications, and translation into Chinese, Vietnamese, and/or Spanish as requested. Deliverables must comply with ADA and WCAG accessibility standards. The City may award to one or more vendors under a five-year agreement; proposals are submitted electronically through OpenGov.

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