Oklahoma Supplier Systems #EV00000987

Oklahoma Highway Patrol Recruitment Marketing Campaign

Oklahoma is seeking a marketing partner to build an integrated recruitment campaign for the Oklahoma Highway Patrol (OHP). - Government buyer: Oklahoma Department of Public Safety (DPS), through the Office of Management and Enterprise Services (OMES), Central Purchasing; the campaign serves OHP. - Request: One comprehensive recruitment marketing campaign to attract qualified Oklahoma State Trooper applicants. Work includes research, recruitment messaging and visual identity, professional photography and cinematic-quality video, a recruitment website, and assets for digital, social, print, and broadcast channels. - Campaign services: Organic social content; paid digital, search, display, and video advertising; audience segmentation; media planning; analytics and performance reporting; and ongoing creative recommendations and support. - Important requirements: OHP is to receive ownership of all campaign materials and a fully operational website. The vendor must indicate whether ownership transfer is possible and coordinate schedules with DPS. - Products and vendors: No product line items, part numbers, named OEMs, or prospective vendors are identified. The requested campaign is one service; the accompanying Marketing Services attachment also describes the broader service scope. - Term and estimated value: One year from the contract effective date, with no renewal options. The pricing attachment states $0.00, which appears to be an unpriced or placeholder amount; a reasonable planning estimate for the campaign is $100,000–$500,000.

Description

The Oklahoma Office of Management and Enterprise Services (OMES) Central Purchasing division seeks proposals on behalf of the Department of Public Safety for marketing services. The work includes a comprehensive recruitment branding campaign to increase awareness and attract qualified applicants to become Oklahoma State Troopers, including brand research and identity, photography and video, a recruitment website, digital assets, and integrated marketing activities. The supplier will provide ongoing creative support, campaign analytics and reporting, and transfer ownership of produced materials and a fully operational website to OHP. The initial contract term is one year with no renewal options; the resulting contract may be designated for statewide use.

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