District of Columbia Cobblestone Systems #CFOPD-22-C-004

Award for District of Columbia Lottery advertising and marketing services

The District of Columbia awarded Taoti Enterprises, Inc. a multi-year contract for Lottery advertising and marketing services. - Government buyer: District of Columbia Office of the Chief Financial Officer, Office of Contracts, on behalf of the Office of Lottery and Gaming. - Awarded vendor: Taoti Enterprises, Inc. d/b/a Taoti Creative. Named subcontractors are Seaberry Design & Communications, LLC and Fuseideas, LLC. - Services: Full-service advertising and marketing to build Lottery brand awareness and support ticket sales across traditional lottery, iLottery, sports wagering, and future gaming offerings. Work includes strategy and creative development, media planning and buying, digital and social campaigns, promotions, communications, research, and reporting. - Contract structure and value: One-year base period with four one-year options. The original base-year ceiling was $13,859,400; the cumulative not-to-exceed amount after exercised options and modifications is $64,712,989.80. The final option period was shortened. - Pricing details: The base-year schedule includes a $124,950 monthly retainer for 12 months, a 6% commission on an estimated $6 million media buy, and reimbursable costs capped at $12 million. The final option-year schedule includes a $140,635.39 monthly retainer for 12 months, a 6% media commission, and cost reimbursements; its ceiling was revised to $9 million. - Notable requirements: Advance written approvals apply; campaigns must include responsible-gambling messaging. The District retains ownership of work created under the contract, and the procurement was limited to certified business enterprises. - Products and quantities: No physical products, product part numbers, or product quantities are specified.

Description

The District of Columbia awarded Taoti Enterprises, Inc. d/b/a Taoti Creative a contract to provide a qualified full-service agency for advertising and marketing services for the Office of Lottery and Gaming. The services support brand awareness and sales of tickets across existing traditional lottery, iLottery, and sports wagering games, as well as new gaming categories and product offerings. The contract includes a one-year base period and four one-year option periods; the current term is listed as January 4, 2026–October 31, 2026. Modification 10 changed the final performance date to October 31, 2026.

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