District of Columbia Cobblestone Systems #CFOPD-26-R-026

Award for DC Lottery Advertising and Marketing Services

The District of Columbia awarded a full-service advertising and marketing contract to support Lottery brand awareness and game-ticket sales. - Government buyer: District of Columbia Office of the Chief Financial Officer, Office of Contracts, on behalf of the Office of Lottery & Gaming. - Awarded vendor: Taoti Enterprises, Inc.; named subcontractors are PB&J Promotions, LLC and Fusiedeas, LLC. No product manufacturers or OEMs are identified. - Services: One full-service advertising and marketing effort covering traditional Lottery and iLottery games, as well as new gaming categories and products. Work includes strategy, creative development and production, media planning and buying, digital and social marketing, research, communications, retail support, and performance reporting. - Pricing: Base-period not-to-exceed amount is $10,563,852.24, comprising a $9,000,000 cost-reimbursement ceiling, 6% media commission, and $115,321.02 monthly retainer. Four one-year options are listed; the potential total across the base and all options is $53,247,059.40. - Notable requirements: Comply with responsible-gaming requirements; the District owns work created under the contract; meet CBE participation requirements; and provide campaign performance reporting.

Description

The District of Columbia is awarding a contract to provide full-service advertising and marketing services for the Office of Lottery & Gaming. Services support brand awareness and game-ticket sales across traditional lottery and iLottery games, as well as new gaming categories and products launched during the contract term. The contract has a one-year base period and four one-year options. Its stated not-to-exceed base contract amount is $10,563,852.24.

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