Ferris State University Publicpurchase #27-014

Exclusive collegiate licensing and trademark management services for Ferris State University

Ferris State University is seeking an exclusive partner to manage and grow licensing of its university brand and merchandise. - Buyer: Ferris State University, working through its Marketing and Communications office and designees; Athletics support is also requested. - OEMs and vendors: No manufacturers, vendors, or incumbent provider are named. - Requested services: - Manage licensing of University designs, trademarks, symbols, service marks, logos, and other indicia. - Protect the brand and support quality standards for licensed products. - Grow and administer royalties, including collecting and delivering payments to the University and its departments. - Market, measure, manage, and report on licensed-product sales. - Support Athletics marketing for special events and promotions, including teams’ advancement in NCAA championship playoffs. - Business context: Sales of products using University trademarks average more than $1 million annually. Internal usage accounts for about 30% of total sales, and campus bookstore retail represents about 40% of commercial sales. - Products and quantities: No physical products, part numbers, or quantities are specified.

Description

Ferris State University seeks an exclusive vendor to license its designs, trademarks, symbols, service marks, logos, and other indicia. The vendor will collaborate with the University’s Marketing and Communications office to market, measure, and manage licensed product sales, including collecting and delivering royalties. Services include brand protection, licensing, royalty growth and administration, quality standards support, reporting, and marketing support for Athletics events and promotions. Annual sales using University trademarks average more than $1 million.

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