SAM #HQC0052719

DeCA seeks an integrated online grocery ordering, fulfillment, pickup, and delivery solution

DeCA is seeking commercial proposals for DeCA2U, an integrated grocery ordering, fulfillment, pickup, and delivery service for commissary customers. - Agency and opportunity: The Defense Commissary Agency (DeCA), Department of Defense, is seeking solutions through a Commercial Solutions Opening for authorized patrons and military units at commissaries in the contiguous United States, Alaska, Hawaii, and Puerto Rico. - Required service: Provide a mobile app and website for grocery shopping, real-time local inventory and pricing, in-store order picking and assembly, and tracked home or quarters delivery and curbside pickup. - Customer features and payments: Support order tracking and rewards, recommendations, menu building, price checking, and secure payments across tender types, including MILITARY STAR and SNAP EBT. - Integration and scale: Integrate with DeCA retail ecosystems and scale to meet DeCA’s business needs. - Security and privacy: Address applicable commercial and Department of War cybersecurity standards; SOC 2 Type 2; current PCI DSS compliance; USDA Food and Nutrition Service digital security specifications; FIPS 140-3-validated encryption for data at rest and in transit; and federal protections for personally identifiable information. - Offeror response: Describe the commercial approach, capabilities, benefits, business model, proposed performance period, labor standards approach, installation access procedures, and cybersecurity measures. Explain personnel screening, credentialing, and delivery access; DeCA will not endorse contractor employees for installation access. - Pricing and contract structure: Pricing should reflect current commercial market rates. Any resulting contract will be subject to Service Contract Labor Standards. The Government may use a base period with option periods and may invite selected vendors to later evaluation phases. - Vendor and quantities: No specific vendor or OEM, product quantities, or part numbers are identified.

Description

In accordance with the Commercial Solutions Opening – Defense Commissary Agency (DeCA), posted October 2, 2026, under Notice ID HQCAAA2701, the following requirement supports Area of Interest (AoI) 5.1 Accelerate Eligible Patron Growth.

The Defense Commissary Agency (DeCA) is seeking innovative, commercial approaches for a digital storefront, in-store fulfillment, and delivery solution(s), hereinafter referred to as “DeCA2U”.  The primary goal of DeCA2U is to deliver a seamless, modern, and fully integrated omnichannel grocery experience for authorized patrons at Defense Commissary Agency (DeCA) locations in the contiguous United States (CONUS), Alaska, Hawaii, and Puerto Rico that matches or exceeds the best commercial grocery services available today.  The DeCA2U solution shall utilize a market-aligned commercial financial model typical of leading grocery retailers. The prospective contractor shall identify all locations in which it could provide an entire end-to-end solution enabling authorized patrons to place grocery orders, make payment, and receive their groceries at a designated delivery location.

Specifically, DeCA2U will provide one unified, easy-to-use platform enabling authorized patrons and military units to:

Shop and order groceries online anytime, anywhere via mobile app or website; Receive accurate real-time inventory and pricing from their local commissary; Benefit from fast, accurate in-store picking and professional order assembly; Enjoy reliable, tracked doorstep delivery directly to their home or quarters or convenient curbside pickup; Track and be rewarded for purchases; Leverage value-added functionality like forgotten items, “People who bought this” recommendations, menu building, price checking, or any other shopping experience enhancement capability; and Complete transactions through a secure, seamless payment process supporting all tender types including, but not limited to, MILITARY STAR and Supplemental Nutrition Assistance Program (SNAP) Electronic Benefits Transfer (EBT).  The Government reserves the right to add payment options.

Offerors shall propose pricing reflecting current commercial market rates for similar omnichannel.  The Service Contract Labor Standards (formerly the Service Contract Act), 41 U.S.C. §§6701 et seq. will be applicable to any resulting contract.

The desired outcome is to establish a long-term commercial partnership that provides authorized commissary patrons with a convenient, reliable, and cost-effective grocery shopping experience through an integrated solution for online ordering, payment processing, order fulfillment, pickup, and delivery. The solution should leverage proven commercial capabilities, support operational efficiency, enhance the commissary benefit, and provide a scalable and sustainable service model that can adapt to evolving mission requirements and patron needs.

Proposed solutions should comply with applicable commercial and/or Department of War (DoW) cybersecurity standards, including but not limited to, SOC 2 Type 2. Additionally, integrated payment and entitlement gateways supporting all tender types including, but not limited to, MILITARY STAR and SNAP EBT. Proposed solutions must meet current commercial PCI DSS compliance and USDA Food and Nutrition Service (FNS) digital security specifications. The platform shall ensure robust end-to-end encryption for data at rest and in transit (FIPS 140-3 validated) and secure patron Personally Identifiable Information (PII) in accordance with federal privacy standards.

Solutions shall propose a Period of Performance (PoP) that reflects customary commercial lead times, development lifecycles, and delivery benchmarks for the proposed capability. The Government reserves the right to adjust the proposed PoP to align with mission requirements, funding availability, and applicable regulatory limitations, including structuring the award as a base period with one or more option periods at the Government’s discretion.

DeCA will not endorse any contractor employee for the purpose of installation access; as such, solutions shall address their proposed approach to meeting applicable military installation access requirements, including personnel screening, credentialing, and delivery access procedures.  

DeCA will utilize the phased evaluation process established in the overarching Commercial Solutions Opening (CSO), Notice ID HQCAAA2701. Interested vendors with demonstrated commercial experience in grocery eCommerce, order fulfillment, pickup, delivery, or integrated retail solutions with foundational information security management system standard should submit a Phase 1 Solution Brief in accordance with the applicable submission requirements of the overarching CSO.

Solution Briefs should describe:  the proposed commercial approach; relevant capabilities; anticipated benefits to DeCA and its authorized patrons; proposed business model; PoP; Service Contract Labor Standards; installation access; and cybersecurity measures. Additionally, all proposed solutions shall address the vendor's ability to integrate with DeCA’s retail ecosystems and scale to DeCA’s business needs.

The Government will evaluate submissions in accordance with the criteria established in the overarching CSO and may invite selected vendors to participate in subsequent phases.

The closing date for this ‘Call for Solution’ is Friday 13 November 2026 at 4:00 PM Eastern Standard Time (EST).

All communications, including solution brief information and submission requirements shall be sent via email to the following Points of Contact:  Diana Gross-Bendall, email:  diana.gross-bendall@deca.mil and Tinitia Gholson, email:  tinitia.gholson@deca.mil.

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