Iowa State University Ionwave #RFP-1001510

Market research and analysis services for Iowa businesses

Iowa State University’s CIRAS is seeking expert research and advisory support to help Iowa businesses make informed market and growth decisions. - Government buyer: Iowa State University, Center for Industrial Research and Service (CIRAS); no separate office is identified. - OEMs and vendors: No OEMs, product vendors, or service-provider companies are named in the solicitation. - Services requested: Primary and secondary market research; interviews, surveys, focus groups, data collection, analysis, and reporting; customer and market insights; competitive intelligence and benchmarking; market entry, sizing, segmentation, targeting, and share analysis; feasibility and growth-opportunity assessment; marketing-spend and customer-economics analysis; pro forma and scenario development; market or economic modeling; and actionable recommendations and decision support. Training, coaching, facilitation, implementation support, and educational events may also be included. - Provider capabilities: Relevant advisory and research experience, current B2B and B2C market knowledge, experience with small and midsized businesses—especially manufacturers—and the ability to communicate practical findings and manage projects to schedule and budget. - Notable requirement: Work product created under the resulting contract is generally assigned to the University. - Term: Preferred three-year contract, with up to three additional one-year renewals by mutual written agreement. No specific start or end dates are stated. - Products and quantities: No physical products, part numbers, or service quantities are specified.

Description

Iowa State University’s Center for Industrial Research and Service (CIRAS) is seeking qualified Third-Party Resources to collaborate with its staff in providing practical, implementation-focused services to Iowa companies. Work may include primary and secondary market research, customer and market insights, competitive intelligence, market sizing and segmentation, feasibility analysis, and pro forma or scenario modeling. Resources may also provide recommendations, coaching, training, facilitation, and support for implementing next steps. The preferred contract term is three years, with three additional one-year renewals by mutual written agreement.

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