My Florida Marketplace #FLHSMV-SS-011-27-AD

University of Florida Athletics advertising services for driver-safety campaigns

FLHSMV plans to procure University of Florida Athletics advertising services for driver-safety campaigns. - Buyer: Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Office of Communications; buyer contact listed as Trevor DeGroot. - Intended vendor: University Athletic Association, Inc., identified as the University of Florida’s authorized multimedia rights holder. The University of Florida is the audience and athletics property associated with the campaign. - Services requested: Creative strategy, advertisement production and placement, and statewide distribution of public-safety and education campaign materials and messaging targeting University of Florida fans. - Notable requirement: The notice describes the procurement as single-source, based on the vendor’s exclusive multimedia rights for University of Florida Athletics. - Price: $50,000. - Period of performance: Fiscal year 2026–2027; the notice gives no specific start or end dates. - Part numbers and quantities: No product part numbers or quantities are specified. The listed code 82101801 is an UNSPSC service classification, not a stated part number.

Description

The Florida Department of Highway Safety and Motor Vehicles intends to enter into a single-source contract with University Athletic Association, Inc. for advertising services for FLHSMV public safety and education campaigns with University of Florida Athletics. The work includes creative strategy, production, placement, and statewide distribution of advertising materials and messaging targeted to University of Florida fans to promote driver safety. The stated term is fiscal year 2026–2027, and the listed price is $50,000. The notice states that University Athletic Association, Inc. is the only authorized multimedia rights holder for University of Florida sponsorship and marketing opportunities.

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