Louisa County Civicplus #RFP# OT-27-01

Louisa County tourism advertising, marketing, creative, and analytics services

Louisa County, Virginia is seeking firms to provide tourism advertising, marketing, creative, and campaign-measurement services. - Government buyer: County of Louisa, Virginia; Finance Department and Purchasing office, coordinating with the Administration Department’s Community Engagement and Tourism Manager. The attachment identifies Sam Massie as Purchasing Coordinator. - Opportunity: Tourism advertising and marketing services under RFP OT-27-01. The County may make multiple awards and assign task orders based on contractor expertise; there is no guaranteed minimum workload. - Services requested: - Plan, buy, place, and execute advertising across digital and traditional media, including connected TV/OTT, print, broadcast, social, search, in-app, direct mail, visitor collateral, and out-of-home placements. - Provide digital advertising such as video, banner, social, and search engine marketing; website or landing-page design and maintenance; and search engine optimization. - Optionally develop creative and produce photography or video. Price creative work separately and include native design files and applicable production materials such as b-roll. A representative must be in Louisa County for proposed photography or filming. - Measure campaign performance and provide timely analytics, with live dashboards preferred or monthly reporting acceptable. Relevant outcomes include increased transient occupancy and meals tax. - Optional proposals may cover influencer partnerships and organic social-media support. The County currently handles its organic content and community engagement. - Platforms and channels referenced: VisitLouisa.com, YouTube, Facebook, Instagram, and Google Analytics, along with other digital and traditional media. These are references to channels or platforms, not named bidders or preferred providers. No OEM or service vendor is identified as a proposed contractor. - Not requested: Logo revision or rebranding. Proposals may cover only the services relevant to the offeror. - Budget and pricing: The approximate tourism advertising budget is $130,000 per fiscal year and may be shared among multiple awarded firms; it is not a guaranteed award value. Pricing should clearly show the amount the County would actually be invoiced. - Delivery and content: Work is generally task-order-based and remote delivery is acceptable for most services. The County expects to own newly created content; restrictions on third-party assets should be disclosed before content creation.

Description

Louisa County is seeking proposals from qualified and experienced firms to provide advertising and/or full-service marketing for the County, with a focus on tourism. Services may include advertising, creative services, and analytics, and firms may propose for only the services relevant to their operations. The County may make multiple awards to create a pool of contractors, with firms engaged according to their areas of expertise; no minimum work is guaranteed. The County is not seeking logo revisions or rebranding services, and the total anticipated contract value is stated as unknown.

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