Ferris University Public Purchase #27-014

Ferris State University full-service trademark licensing and management

Ferris State University is seeking an exclusive, full-service partner to manage licensing and sales of products bearing the University’s brand. - Government buyer: Ferris State University, working through its Marketing and Communications office and designees; located in Big Rapids, Michigan. - OEMs and named vendors: No OEMs, vendors, or specific products are named. - Requested services: Trademark licensing and brand protection; licensed-product sales and quality support; royalty growth, collection, administration, and reporting; and marketing support for Athletics events and promotions, including NCAA championship playoff advancement. - Program scale: Sales of products bearing University trademarks average more than $1 million annually. Internal usage is approximately 30% of total sales, and campus bookstore retail accounts for approximately 40% of commercial sales. - Products, part numbers, and quantities: No product line items, part numbers, or quantities are specified. - Notable requirement: The selected provider is expected to deliver exclusive, full-service management of the University’s designs, trademarks, symbols, service marks, logos, and other identifying marks.

Description

Ferris State University seeks an exclusive, full-service collegiate licensing vendor to license and manage its designs, trademarks, symbols, service marks, logos, and other indicia. The vendor will collaborate with the University’s Marketing and Communications office and designees to market, measure, and manage licensed product sales, and collect and deliver royalties to the University and its departments. Requested services include brand protection, trademark licensing, royalty growth and administration, quality standards support, reporting, and Athletics marketing support for special events and promotions. Annual sales of products using University trademarks average more than $1 million.

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