University of Akron Workday #2026-10-402 SLI

Integrated attendance and ticket-sales campaign for The University of Akron School of Performing Arts

The University of Akron’s School of Performing Arts is seeking an agency to increase attendance at student performances through an integrated marketing campaign. - Buyer: The University of Akron, School of Performing Arts (SOPA), Akron, Ohio. - Requested services: End-to-end campaign strategy and planning; creative concept development and production of multi-format assets; media planning, buying, audience segmentation, and optimization; account and project management; campaign tracking; and a final performance analytics report. - Campaign focus: Promote student music, dance, and theatre performances and raise awareness of SOPA degree programs across Northeast Ohio. Events include Collage, University of Akron Dance Company performances, JazzWeek, steel drum concerts, and the Kulas Concert Series; venues include E.J. Thomas Hall, the Akron Civic Theatre, jazz venues, and campus performance spaces. - Brand and requirements: Creative work should align with the university’s “The World Needs More Yes” platform. The campaign plan and media flighting should follow the academic-year performance calendar. Vendors providing web-accessible systems must provide a VPAT and meet WCAG 2.0 Level A and AA conformance or higher. - Budget: The all-in project budget is capped at $175,000, including agency fees, creative production, media placement, and out-of-pocket costs. - Proposal content: Agency profile and team, strategic approach, media plan and budget allocation, creative concept, detailed line-item costs, management and reporting workflow, and two to three relevant case studies. - OEMs and named vendors: No OEMs or commercial vendors are identified in the opportunity.

Description

The University of Akron’s School of Performing Arts seeks proposals from qualified creative and media-buying agencies to plan, produce, and execute a multi-channel promotional campaign. The campaign aims to increase attendance at student music, dance, and theatre performances at local venues, build community engagement, boost ticket sales, and raise the profile of the School’s degree programs. Work includes campaign strategy and planning, creative development, media planning and buying, account management, analytics, and a final performance report. The all-in project budget, including agency fees, production, media, and out-of-pocket costs, must not exceed $175,000; proposals are due November 11, 2026.

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