Alberta Purchasing #CPE27-636

Alberta RFI on AI-Assisted Evaluation of Static and Video Advertising

The Province of Alberta is conducting market research on AI-assisted evaluation of advertising creative. - Government buyer: Province of Alberta, Communications and Public Engagement department, through its Public Opinion Research function. - Opportunity: Request for Information (RFI) about emerging AI-enabled solutions for evaluating static and video advertising before deployment. - Capabilities of interest: Assess attention, recall, engagement, message comprehension, and message clarity; provide diagnostic insights to help improve creative for public awareness campaigns. - Information requested: Solution capabilities and limitations, validity and reliability, security requirements, and practical applications. - OEMs and vendors: No OEMs or vendors are named in the opportunity. - Purchase details: No specific products, part numbers, quantities, or purchase commitment are identified; this is market research.

Description

The Province of Alberta’s Public Opinion Research function is seeking information about emerging AI-enabled solutions for evaluating static and video advertising creative before deployment. The RFI aims to understand the solutions’ capabilities, limitations, validity, reliability, security requirements, and practical applications for public awareness campaigns. Areas of interest include attention, recall, engagement, message comprehension and clarity, and diagnostic insights to improve creative. Responses are requested through the APC E-submissions platform by the stated deadline.

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