Utah Public Procurement Place U3P #102226

Juab County Tourism SEO, strategic marketing, and digital advertising services

Juab County Tourism is seeking an agency to strengthen destination marketing and increase tourism-related visibility and engagement for Juab County, Utah. - Government buyer: Juab County, Utah, through Juab County Tourism. - OEMs and named platforms: No product OEMs are identified. Requested advertising platforms include Google, Meta (Facebook and Instagram), and YouTube. Work must build on the existing Juab_is destination brand. - Services requested: - SEO for juab.is, including search-term research, website and technical review, priority-page optimization, and visitor-content development. - Strategic marketing, digital media buying, campaign management, and optimization, with recommended audiences, platform mix, seasonal timing, and spending. - Ad copy, graphics, and edits to County-provided photography and video. - Monthly performance, work, and expenditure reporting; visitor-action tracking; and communication with the Tourism Director. - Notable requirements: Support tourism, overnight stays, local businesses, and events; demonstrate knowledge of Juab County and tourism; address cooperative marketing grant requirements; secure County approval before publishing ads or materially changing creative, messaging, or spending; itemize agency fees separately from actual ad purchases; and keep advertising and analytics accounts under County ownership and administrative control. - Budget: Estimated initial-year budget is $60,000, inclusive of advertising purchases, agency fees, creative work, and related costs. - Term: One initial year, with up to four additional one-year renewals, for a maximum of five years total; renewals are not automatic.

Description

Juab County Tourism seeks an experienced agency to improve the search visibility of juab.is and plan, create, and manage digital advertising campaigns that build on the Juab_is destination brand. Services include SEO review and optimization, strategic marketing and media buying on Google, Meta, and YouTube, advertising creative, and monthly reporting and communication. The County anticipates one award, with an initial one-year contract and options for up to four additional one-year terms; the estimated initial-year budget is $60,000. Proposals must include both electronic and mailed or hand-delivered copies by November 23, 2026, at 5:00 PM Mountain Time.

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