CanadaBuys #AB-2026-07132

Alberta Seeks Information on AI-Enabled Advertising Evaluation Solutions

The Province of Alberta is gathering market information on AI tools that evaluate advertising creative before it is deployed. - Government buyer: Province of Alberta, Communications and Public Engagement, through its Public Opinion Research function. - Request: Information on AI-enabled evaluation of static and video advertising creative; this is an information-gathering request, not a defined purchase. - Areas of interest: Measuring attention, recall, engagement, message comprehension and clarity, and identifying opportunities to optimize creative. - Capabilities and requirements to assess: Solution capabilities and limitations, validity and reliability of results, security requirements, and practical applications alongside existing advertising evaluation and public opinion research. - OEMs and vendors: No OEMs or vendors are named in the opportunity. - Products, quantities, and scope: No specific products, part numbers, quantities, or contract scope are identified.

Description

The Province’s Public Opinion Research function is seeking information about emerging AI-enabled solutions for evaluating static and video advertising creative before deployment. It wants to understand market capabilities and how solutions can provide rapid, cost-effective insights into creative performance and optimization. The Request for Information seeks details on capabilities, limitations, validity, reliability, security requirements, and practical applications, including evaluation of attention, recall, engagement, message comprehension, and message clarity. Information gathered may inform understanding of market trends and opportunities to complement existing advertising evaluation and Public Opinion Research activities.

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